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Jim Sheehan was named UB’s assistant athletic director for athletic communications on January 2, 2024. He joined UB with extensive experience in collegiate athletics, most recently serving as assistant athletic director for communications at Pace University, where he managed media relations, social media, live streaming, and the athletics website for 15 programs. He previously held communications roles at the University of Pennsylvania, where he served as the primary media contact for 12 Division I teams and the Eastern College Athletic Conference. A Connecticut native, Sheehan holds a master’s degree in communications from Sacred Heart University and a bachelor’s degree in Coaching and Sports Administration from the University of Connecticut.